A new operating model

Designing
Coherence

How to operate when AI does the execution

AI changed the economics of building software. Cost collapsed, time compressed, failure became cheap. The operating model that held companies together for decades was not designed for this.

This book offers a new one.

Ruth Amichay

Designing
Coherence

How to Operate When
AI Does the Execution

Book One · Software Companies

First Edition · 2026

Book One · Software Companies

Choose your edition

Twenty chapters. Six personas. Three gates. One Conductor. A complete operating model for companies where AI has removed the constraints of cost, time, and failure.

Digital Edition

Read online

Full book in a dedicated reader. Personal account, read from any device.

$35

Instant access after purchase

  • Full 20-chapter book with implementation templates
  • Online reader — no download
  • Read from any device
  • Updates for first-edition readers

Print Edition

The physical book

200×200mm hardcover. Designed to sit on your desk during the transformation.

$85

Ships within 2 weeks · includes digital access

  • 200×200mm hardcover
  • Full digital access included
  • International shipping available

Team License

Equip your leadership

Digital access for your team, with volume pricing and optional onboarding session.

  • Digital access for every team member
  • Volume pricing from 5 copies
  • Print copies available for offsites
  • Optional onboarding session
  • Support during implementation

I have spent my career building and running operations across software companies — from startups to enterprises, across Israel, Korea, France, and North America.

Senior operational roles at Comverse, Sisense, BigPanda, and others taught me one thing: the best teams work like musicians in a Playing for Change recording — a clear shared framework, maximum creative freedom within it, and someone watching the whole to make sure it all fits together.

That image has shaped how I think about organizations for my entire career. The person watching the whole — hearing whether the parts are becoming music or noise — is what I call the Conductor. It is the most important role in the new operating model, and it is the role I have played, in one form or another, for twenty-five years.

I founded claro.team, an operational infrastructure consultancy for scaling technology companies. Designing Coherence is the framework behind the work.

This is a first edition in every sense. I wrote it to start a conversation, not to end one.

ruth@claro.team

Short pieces on operations, coherence, AI, and the things I notice while helping companies figure this out.

First posts coming soon.

My Book

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