A new operating model

Designing
Coherence

How to operate when AI does the execution

AI changed the economics of building software. Cost collapsed, time compressed, failure became cheap. The operating model that held companies together for decades was not designed for this.

This book offers a new one.

Ruth Amichay

Designing
Coherence

How to Operate When
AI Does the Execution

Book One · Software Companies

First Edition · 2026

Book One · Software Companies

Choose your edition

The theory. The architecture. The operations guide. A complete operating model for companies where AI has changed the economics of execution — with templates, checklists, and a 90-day adoption playbook.

Digital Edition

Read online

Full book in a dedicated reader. Personal account, read from any device.

$79

Instant access after purchase

  • Complete book — theory, architecture, and operations guide
  • Templates, checklists, and 90-day playbook
  • Online reader — read from any device
  • Updates for first-edition readers

Hardcover Edition

The physical book

200×200mm hardcover. Designed to sit on your desk during the transformation.

$139

Ships within 2 weeks · includes digital access

  • 200×200mm hardcover
  • Full digital access included
  • International shipping available

Custom Package

Build your own

Multiple copies, onboarding sessions, or implementation support — let's talk about what you need.

Custom

 

  • Any number of copies
  • Onboarding workshop for your team
  • Support during first implementation
  • Persona mapping session

Twenty-five years building and running operations for software companies. Teams across Europe, Asia, North and Latin America. Startups and enterprises. The pattern is always the same — people are good, intentions are clear, and things still drift apart.

I have spent my career building the systems that keep them together. Not more process — the right structure. The right people in the right seats, working from the same source, with someone watching whether it all adds up.

That someone is what I call the Conductor. It is the role I have played, in different shapes, everywhere I have worked.

If you know Playing for Change — musicians on different continents, each recording their part, one song — that is how I think about operations. A shared framework. Freedom within it. And someone listening to make sure it becomes music — not noise.

I founded claro.team to do this work. Designing Coherence is the framework behind it.

ruth@claro.team

I would love to hear from you — whether it is about the book, an idea you want to discuss, or something you are trying to build in your company. I read every message and respond personally.

Based in Israel. Working globally.

You can also reach me directly at ruth@claro.team

My Book

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